Altendorf honored as “Brand of the Century” at book launch ceremony
- Press releases
Altendorf from Minden is the global market leader in the manufacture of premium sliding table saws. The Altendorf Group is delighted to have been honored with the prestigious title of “Brand of the Century” at a book launch ceremony for this award. This prestigious award is presented by Studio ZX, the brand studio of the ZEIT publishing group, and recognizes outstanding German companies that stand out through innovation, consistency and sustainability.
Minden, January 10, 2025 With its premium sliding table saws, Altendorf stands for the highest quality, safety and technical excellence worldwide. With this award, Altendorf joins the ranks of leading German brands that set standards in their respective product categories. Other award winners include well-known companies such as Melitta, Faber-Castell and ARAL.
Symbol for vision and transformation
A central theme of this year’s edition of the “Brands of the Century” is the concept of transformation. Iliane Weiss, Managing Director of Studio ZX, emphasizes: “The ‘Brands of the Century’ are a symbol of entrepreneurial vision, sustainable values and the will to change. They recognize companies that are not only successful, but also have the courage to set new standards.”
Peter Schwenk, CEO of the Altendorf Group, adds: “Our inclusion in this book and the honor of being named ‘Brand of the Century’ is impressive proof of our commitment to developing innovative and sustainable solutions for our customers worldwide. This recognition is a motivation to further expand our global leadership and pioneering position in the industry.”
Many years of excellence and global market leadership
In addition to many technological innovations in the past, Altendorf has once again demonstrated its innovative strength with the development of the globally unique HAND GUARD sliding table saw with AI-based safety assistance system. HAND GUARD is not only certified by German health safety authorities, but also sets new standards in the processing of wood, metal, plastic and other materials. HAND GUARD helps to prevent accidents in connection with sliding table saws worldwide. This development underlines the company’s commitment to driving technological progress and the safety of its customers worldwide.
Brand of the century
The “Brand of the Century” award is presented to companies that stand out for their exceptional brand management and outstanding products or services. Altendorf received this prestigious award for its dedication to the development of innovative technologies and its unwavering commitment to quality. Of particular note is the well-known Altendorf F 45, for many joiners the synonym for a sliding table saw. The latest innovation is the revolutionary HAND GUARD system – the world’s first and only certified, AI-based safety assistance system for sliding table saws. Many customers, including industrial companies, educational institutions and joineries, use HAND GUARD to increase safety in their operations.
Versatile presentation of the award winners
The “Brands of the Century” are presented in a high-quality book, which was presented at a celebratory book launch at the Hotel Adlon in Berlin. Christian Depping, Head of Purchase, and Hagen Hille, Head of Operations, accepted the award on behalf of the company from Florian Langenscheidt. Altendorf is proud to be represented in this book together with many well-known global companies.
Event-Fotografie: Phil Dera
About Altendorf and the Altendorf Group
Altendorf is the global market leader in the manufacture of premium sliding table saws and is one of the hidden champions of the German SME sector. The company was founded in 1906 and has a strong brand awareness worldwide. Its most successful product is the F 45 sliding table saw, also known as “The Altendorf”. It is internationally synonymous with the sliding table saw product category. The latest innovation is HAND GUARD. A globally unique early detection system with two cameras that helps to protect people, machines and materials. Together with the company Hebrock with its high-quality edge banding machines, Altendorf has been part of the Altendorf Group since 2018. With subsidiaries in Australia, China, India and the USA, the group employs around 400 people worldwide.
About Studio ZX
Studio ZX is the brand studio of the ZEIT publishing group and is known for its creative and informative presentation of brands and their stories. With projects such as “Brands of the Century”, Studio ZX sets standards in the appreciation of entrepreneurial vision and innovative strength. The studio’s publications include high-quality books, digital media, podcasts and other formats that focus on inspiring success stories. Studio ZX works closely with leading design agencies and industry experts to make the transformation and success of brands visible.
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