Altendorf is “Brand of the Century”

26.08.24

Press releases

Altendorf from Minden is the global market leader in the manufacture of premium sliding table saws. The company has now received the prestigious “Brand of the Century” award from the publishing house “Die Deutsche Wirtschaft” – an honor that has also been bestowed on well-known companies such as BMW, Miele and Faber-Castell.

Minden, August 22, 2024 Altendorf received the “Brand of the Century” award for its decades of outstanding brand management and innovation in the woodworking machinery sector. This award recognizes companies that have distinguished themselves through exceptional performance and a strong brand presence in their respective market segment.

Brand of the century

The “Brand of the Century” award is presented to companies that stand out for their exceptional brand management and outstanding products or services. Altendorf received this prestigious award for its dedication to the development of innovative technologies and its unwavering commitment to quality. Of particular note is the well-known Altendorf F 45, for many joiners the synonym for a sliding table saw. The latest innovation is the revolutionary HAND GUARD system – the world’s first and only certified, AI-based safety assistance system for sliding table saws. Many customers, including industrial companies, educational institutions and joineries, use HAND GUARD to increase safety in their operations.

Significance of the award

The “Brand of the Century” award recognizes Altendorf’s commitment to continuously investing in research and development and improving its products through innovative solutions and the highest safety standards. Altendorf is proud to be part of this exclusive group of companies that excel through outstanding performance and innovation.

Peter Schwenk, CEO of the Altendorf Group, commented: “We are extremely proud to be honored with the ‘Brand of the Century’ award. This recognition reflects our long-standing commitment to quality, innovation and customer satisfaction. It is an honor to stand alongside such prestigious brands and shows that our continuous efforts are bearing fruit.”

Book premiere and award ceremony

The award-winning brands are honored in the illustrated book “German Standards – Brands of the Century”, published by Dr. Florian Langenscheidt. This book presents the leading German brands that stand out for their exceptional achievements and innovations. The official book launch and award ceremony will take place in Berlin in November 2024. There, the award winners will be ceremoniously honored and presented to the public.

About Altendorf and the Altendorf Group

Altendorf is the global market leader in the manufacture of premium sliding table saws and is one of the hidden champions of the German SME sector. The company was founded in 1906 and has a strong brand awareness worldwide. Its most successful product is the F 45 sliding table saw, also known as “The Altendorf”. It is internationally synonymous with the sliding table saw product category. The latest innovation is HAND GUARD. A worldwide unique early detection system with two cameras that protects man, machine and material. Together with Hebrock, a company with high-quality edge banding machines, Altendorf has been part of the Altendorf Group since 2018. With subsidiaries in Australia, China, India and the USA, the Group employs around 400 people worldwide.