One brand. One promise: Altendorf Group brings together brands, expertise, and production under the Altendorf name

Minden, January 7, 2026 – In the year of its 120th anniversary, the Altendorf Group is setting the course for the future. Under the motto “From Pioneer to the Craftman’s best Friend,” the company is consistently bundling its brands, expertise, and production structures under one name: Altendorf. 

In future, all of the group’s machines and digital solutions will appear under the Altendorf brand – from cutting to edging. The edgebanding machines previously marketed under the name Hebrock are also fully integrated. With this step, the Altendorf Group is completing its transition from a multi-brand to a clear single-brand strategy.

What previously existed side by side is now growing together in terms of structure and content. For craftsmen and retailers, this means above all orientation and clarity: a uniform brand image, coordinated designs, a consistent operating and control concept, and integrated service and digital solutions – combined with a clear promise of quality from a single source.

Clear structures for customers, retailers, and the market 

The standardization of the brand architecture is part of a long-term strategic orientation. The aim is to reduce complexity, strengthen market recognition, and further simplify cooperation with customers, retailers, and partners. 

For users in workshops, the product portfolio will become clearer: from sliding table saws to edgebanding machines, it will be immediately apparent what belongs together – in terms of function, operation, and service. For retail partners, there will be clear advantages in terms of consulting, communication, and public image.